The Ecommerce
AEO Playbook
How to get your products cited by AI search engines
Your 30-Day Roadmap
One layer per week. By the end of the month, you'll have a complete AI search optimization stack.
- Audit AI visibility across ChatGPT, Perplexity, Google AI
- Fix entity inconsistencies across all channels
- Identify top 20 citation-worthy content opportunities
- Submit updated product feeds to AI platforms
- Restructure top 10 product pages for direct answers
- Create FAQ content for top customer queries
- Optimize meta descriptions for AI snippet extraction
- Publish 2 authoritative buying guides
- Implement Product schema on all product pages
- Add FAQ schema to category and guide pages
- Set up Organization schema with brand signals
- Validate all structured data via testing tools
- Optimize Core Web Vitals on top landing pages
- Add trust signals above the fold on product pages
- Set up AI-referral tracking and attribution
- Baseline metrics and plan next month's priorities
Get Cited by AI Assistants
Generative Engine Optimization is the foundation. If AI doesn't know your brand exists, it can't recommend you. Here's what separates cited brands from invisible ones.
AI Cites
- Structured, clear product data
- Consistent brand mentions across trusted sources
- Schema markup (Product, FAQ, Review)
- Expert-level, original content
- Fast, mobile-optimized pages
AI Ignores
- Thin or duplicate product descriptions
- Missing or inconsistent brand signals
- No structured data markup
- Generic, AI-generated filler content
- Slow, poorly optimized sites
Identify gaps
Find where AI doesn't know you exist
Search for your brand and top products in ChatGPT, Perplexity, and Google AI Overviews. Document where you appear, where you don't, and which competitors show up instead.
Write regularly and consistently
Become the source AI wants to cite
Publish helpful guides, original research, and useful content on a consistent schedule. AI models favour brands that produce fresh, authoritative content over time.
Structure it well
Make it easy for AI to extract and quote
Use clear headings, bullet points, tables, and FAQ sections. AI engines cite content they can easily parse - unstructured walls of text get ignored.
Share the content
Amplify your signal across the web
Distribute across social, email, and third-party publications. The more places AI models find your content referenced, the more likely they are to cite it.
250% increase in non-brand organic traffic in 12 weeks after implementing GEO fundamentals: consistent entity signals, structured data, and citation-worthy content across their product catalogue.
Read the case studyAppear in AI Summaries
Answer Engine Optimization gets your content into the AI-generated summaries and overviews that are replacing traditional search results.
Answer the question directly
Structure product pages and content to directly answer the queries your customers ask. Lead with the answer, then expand with detail.
Optimise for featured snippets
Use clear headings, bullet points, and concise paragraphs that AI models can extract and cite in summaries and overviews.
Build topical authority
Create comprehensive content clusters around your product categories. Cover every angle so AI sees you as the definitive source.
Make Your Data Machine-Readable
AI Infrastructure Optimization ensures AI engines can actually parse and use your product data through structured markup.
Product schema markup
EssentialImplement Product, Offer, Review, and AggregateRating schema on every product page so AI can parse your data.
FAQ schema on key pages
EssentialAdd FAQ structured data to category pages, buying guides, and product pages with common customer questions.
Organization & brand schema
High PriorityDefine your brand entity with Organization schema including logo, social profiles, and contact information.
Speakable & video schema
Forward-LookingMark up content suitable for voice assistants and video content for emerging AI interfaces.
Handle schema markup, content generation, and SEO optimization automatically - learning your brand voice and publishing structured, optimized content continuously. What takes 10-20 hours per week manually is done for you.
Start 30-day free trialTurn Visibility Into Revenue
Search Experience Optimization ensures that once AI sends visitors your way, they actually convert. Visibility without conversion is just vanity.
Optimize Core Web Vitals
Ensure LCP, FID, and CLS meet Google's thresholds. AI models increasingly factor page experience into recommendations.
Reduce friction in the buying journey
Streamline navigation from landing to checkout. Every extra click is a lost opportunity when AI sends high-intent traffic.
Build trust signals above the fold
Display reviews, ratings, trust badges, and return policies prominently. AI-referred visitors need quick confidence to convert.
Create intent-matched landing pages
Align page content with the specific queries AI answers. If AI says 'best running shoes for flat feet', that page should deliver exactly that.
Implement conversion tracking
Track AI-referred traffic separately. Measure which AI sources drive revenue, not just clicks, and optimize accordingly.
Recovered from an 80% traffic drop in just 6 weeks by implementing SXO fundamentals: optimizing page experience, aligning content with search intent, and building trust signals that convert AI-referred visitors.
Start 30-day free trialThe best SEO in the world is worthless if visitors don't convert. SXO closes the loop between visibility and revenue.
”30 Days of Work. Or One Setup.
Everything in this playbook can be done manually. Or you can lethandle it automatically.
The Manual Way
10-20 hours/week + $3-5k/mo in tools & agencies
- Research content gaps and topics manually
- Write and optimise each article by hand
- Build schema markup from scratch
- Validate structured data one page at a time
- Learn and maintain brand voice across writers
- Manually add internal links and product references
- Brief, review, and publish content one piece at a time
- Hire agencies or freelancers at $3-5k/mo
- Repeat monthly as algorithms evolve
The Way
0 hours/week + $149/mo
- Automated content gap analysis and topic recommendations
- SEO-optimised articles generated at scale
- Schema markup deployed automatically
- Continuous structured data validation
- Brand voice learned and applied consistently
- Internal links and product references added automatically
- Continuous publishing pipeline with no manual effort
- One platform replacing agencies and freelancers
- Continuous optimisation as algorithms change
Ready to implement?
Skip the manual grind. handles content creation, schema markup, and SEO optimization automatically across your site.
Start your free monthSee What You Could Save
Use our calculator to discover your potential savings in time, cost, and effort withhandling your AEO.